The eternal search for beautiful skin

Cleansers, treatments, serums, moisturisers, toners, exfoliators, chemical peels, face masks, eye creams, facials galore – when it comes to looking after your skin today, there are so many options and so many products to choose from. It’s no surprise though – for decades women have been searching for the perfect products and the ideal routines to help them achieve glowing, dewy, youthful looking skin. Your grandmother did it, your mother did it, and now most likely you’re doing it – looking for the products and the steps that’ll help you put your best face forward. 

Of course, times have changed, and the way you look after your skin now is very different to the way your mother and your grandmother used to. In fact, you might not even recognise some of the methods that were most widely used way back when. Let’s take a look and see how far skincare, and beauty treatments have come over the years. 

Skincare trends through the ages 

So many years of changing skincare routines, so many different ways to achieve the same common goal – firm, healthy, flawless skin. 

  • 1920s – The roaring 20s weren’t all about flappers and bathtub gin – they were also about tanning oil and a bronzed, sunkissed glow. All thanks to Coco Chanel, who returned tanned from a cruise and sparked a worldwide trend. So, thanks for that. 
  • 1930s – Those step-by-step skincare routines you follow? That’s the work of the ‘30s, as it’s during this time that skincare became more complicated and time-consuming, with 10-step routines becoming the norm. 
  • 1940s – Here’s where face cream hit the shelves and quickly became the product of the decade, promising rich treatments for gorgeously soft skin. 
  • 1950s – The ‘50s continued this trend, evolving face cream into cleansing and cold cream, and giving rise to brands like Pond’s, that are still available to this day. 
  • 1960s – The hippies came along and so did SPF, although only to protect against sunburn, not harmful UV rays. We’ve come a long way since then! 
  • 1970s – Here’s where beauty hacks began – with the haemorrhoid cream Preparation H being used to tighten the skin under the eyes and reduce puffiness. If you say so…
  • 1980s – We hate acne and we want it to die! The ‘80s were all about acne products and treatments like Retin-A. Collagen also made an appearance, and proved so popular in reducing fine lines and wrinkles that it’s still a staple in most women’s skincare routines today. 
  • 1990s – Everyone get ready, we’re having ourselves a chemical party! The ‘90s gave rise to skincare formulations with ingredients like enzymes, and the ever-popular alpha hydroxy acids (AHAs). Chemical peels also became a feature at many beauty spas, and a trend was born. 
  • 2000s – It’s about time that Botox had a mention – and this is exactly when it came onto the skincare scene, finally having been approved by the FDA for cosmetic use. Wildly popular for its effectiveness in treating fine lines and wrinkles, it’s now a common practice for those looking to reduce the signs of aging. 
  • 2010s – Eastern skincare treatments dominated the west with a boom of innovation, from Korean sheet masks to snail cream and more. Very different, very VERY popular!  

New skincare, new ingredients 

It’s not just trends and products that have changed over the years, it’s their ingredients too. As science has begun to play a bigger role in the creation of skincare products, their formulation has evolved as a result. 

Previously our mothers and grandmothers relied on tried and trusted classics like Pond’s Cold Cream and the Dove Beauty Bar, beloved for their gentle formulations and their effectiveness on all skin types. However the basic improvements these products had on moisturisation and hydration soon gave way to more sophisticated, active ingredients like retinol, vitamin C and vitamin E. 

In the same way, the rise of acids such as glycolic, lactic, salicylic and the ever-popular alpha hydroxy acids gave women a gentle, reliable way to exfoliate their skin, and another must-have product to add to their skincare routine. At the same time, harsher, alcohol-based products fell out of favour, with the gentler acid alternatives preferred instead. 

Today, while ingredients may have changed, the formulations of skincare products have remained the same, and have retained their overall importance too, particularly in light of the current trend of clean beauty. Harmful ingredients such as hydroquinone, octinoxate, and oxybenzone have fallen by the wayside, as have microplastics, artificial colorants, and other potentially damaging formulas. 

Instead, we’re seeing a return to the gentle classics of old, and an emphasis on natural beauty. Because if it was good enough for your mother, it’s good enough for you! 

Skincare tips that never go out of style 

Speaking of your mother, best you spare a thought for the skincare routine she had to follow – often no more than a simple cleanser, toner and moisturiser. Today our skincare routines have become far more sophisticated, with more products and more options for every type of skin tone and colour. 

But while your mother’s skincare routine may be out of date, the tips she gave you for looking after your skin will always be in style:   

1. Moisturise, moisturise, moisturise. Listen to your mother and keep your skin supple and hydrated morning and night. The best time to moisturise is in the morning after your shower, and in the evening before you go to bed. Keep that skin healthy, and keep that youthful-looking glow! 

2. Leave your face alone. It’s advice that’s more relevant than ever in today’s context – don’t touch your face unnecessarily, and don’t spread harmful bacteria. Not only could you give yourself a breakout, you could contract the flu or other viruses as well. As we all very well know. 

3. Stay hydrated. Drink your way to dewy, radiant skin with eight glasses of water a day, and make sure you cleanse and moisturise on a daily basis as well. Add an anti-ageing product to your skincare routine, and you’ll have just the hydration your skin needs to stay young and supple. 

4. Wear sunscreen. You know this one already – now all you have to do it apply it. Literally. And not just when you’re going to the beach – 365 days a year, no matter what the weather. The more UV rays you’re exposed to, the more your skin will visibly start to age. Apply a sunscreen with an SPF of 30 or more, and keep your skin firm and smooth all year round. 

5. Take off your makeup before bed. Yes, we know it’s a pain, especially when it’s late at night, you’re tired, and all you want to do is fall into bed and sleep for days. But leaving your makeup on can cause damage to your skin over time, clogging your pores and preventing your skin from rejuvenating itself overnight. Not to mention the acne and breakouts that can come from keeping oily makeup products on your skin for too long. So take your makeup off and listen to your mother – she knows what she’s talking about! 

We may have evolved past your grandmother and your mother’s skincare routines, but at O’ri we’re still about simple, gentle skincare for every woman and every budget. So this year, why not celebrate Mother’s Day with a gift of O’ri for your mother, and even for yourself as well. Decades of research and commitment to beautiful skin, now available for every generation of women to enjoy. 

References:

1. https://www.allure.com/story/100-years-skin-care-video 

2. https://www.goodhousekeeping.com/beauty/anti-aging/a34301/best-skin-care-tips/ 

3. https://www.byrdie.com/beauty-by-decade 

4. https://lionesse.us/skin-care-advice-straight-from-the-80s/ 

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